How You Should Be Launching Your Books

How You Should Be Launching Your Books How You Should Be Launching Your Books in 2015 - An Interview with Eliot Peper â€Å"For someone who loves a book, what would make their day? What would make them happy or make them think of it again or think that it’s cool? I’m always struggling with that.†This is a quote that defines startup-fiction author Eliot Peper. He writes for his readers and would do anything to make them happy.Dedicated readers here at the Reedsy blog may recall that we interviewed Eliot back in July of this year, a few months after the release of his first ever book, Uncommon Stock. If you do, you might also remember the mood in which we left the interview: â€Å"Eliot Peper is the nicest man in the world.† He’s a great, positive guy to be around, and overflows with excitement not just when he’s talking about his writing, but also the aftercare of publishing and promotion.So we’ve brought him back again! And what better day for it than today, for the official launch of the second book in the Uncommon series, ‘Uncommon Stock: Powe r Play’! What’s changed for Eliot since he launched his first book? One one hand, a lot: the first book was a real success and garnered some fantastic reviews. On the other hand, not much: Eliot stays true to his credo: â€Å"At the end of the day the people who read my books, my actual readers, they just want the next book†.How do you successfully launch a book? How do you connect with readers? How do you work hand-in-hand with your publisher to spread the word? All this gravitates around the fundamental notion of â€Å"creative marketing.†If you’re a writer, the big takeaway from this interview is that promoting your book isn’t something to be afraid of. It’s not, as Eliot put it, ‘a black box.’ You need to approach it as a creative challenge, just like you would writing a book. You don’t need to worry about doing what everyone else is doing - in fact, marketing, just like writing, just like anything creative, ma rketing is one of those disciplines where you win by breaking the rules, by being bold, by experimenting. If you think of something that sounds cool, that sounds interesting, like it’s something you haven’t seen done before - that’s a sign you should give it a try. Because, generally, those are the people you remember.As the saying goes, â€Å"here’s to the crazy ones.†I recommend you first read our previous interview with him and then put your headphones on, grab a cup of coffee, and join our hangout here. For the unconditional lovers of the written word (like myself), I’ve transcribed below some of the most insightful parts of the hangout. REEDSYApart from granting us this great interview, what are you doing for the launch of Uncommon Stock: Power Play?ELIOT PEPERWe’re trying to line up a bunch of fun stuff. Book launches are interesting, and particularly for fiction, because it’s not obvious what a book launch should be. Many authors, aspiring authors, or readers sort of assume that if you work with a big publisher, they have a big marketing plan ready for you: maybe you’ll have billboards on the subway, or maybe you’ll be in a private jet flying around the country to do book signings or stuff like that.Obviously, that doesn’t really happen. But even the less sort of over-the-top versions either don’t happen, or don’t work very well. I have a friend who published a major business book this year. They had a lot of traditional marketing behind the book; they actually had billboards and stuff like that. And they were still frustrated, they actually felt that it didnâ€℠¢t really allow them to capture new readers.Of course, for non-fiction it’s a little different, but for fiction, it’s actually pretty simple. The way that I try to think about our launch efforts, and the way I then try to work with independent publisher, FG Press, is to consider the book’s launch from the readers’ perspective.It’s very tempting to thinking of it from the publisher’s perspective – and that equally applies to the author’s perspective if you’re self-publishing – to think through â€Å"How would I want to get the word out.† But that doesn’t work very well. Really, what you need to think about is: â€Å"Why do readers check out new books in the first place?† Those are the people that you are trying to reach.Now, I am a voracious reader – I read dozens and dozens of books a year – and I know that, especially for fiction, the way that I discover a new author, a new seri es or a new book is because someone recommends it to me. It’s really straightforward. A friend says: â€Å"Hey Eliot,   I just read X and you would really like it, so you should probably check it out.† And I do the same - if I read a book I really like, and I know I have a friend who would get a kick out of it, I let them know. A couple of books I recommended this year are Whisky Tango Foxtrott, by David Schaeffer, which is great; The Martian, by Andi Weir; The Magicians, by Lev Grossman, which I just got into even if it was released back in 2009†¦ That’s how many readers discover new books.   So when we think about what a book launch even means aside from just allowing people to buy it, we try to think about it from that point of view.For example, this conversation is great because there are people who are following Reedsy and who are interested in becoming independent authors, who think about what it means to be an independent author, and if they get a kick out of this conversation maybe they are going to go check out Uncommon Stock, right?One thing that is also definitely worth mentioning is that today, the book Uncommon Stock 1.0, the first one in the series that we released back in March, is actually free on Amazon. It is free today, tomorrow, and Friday. So you can check out the story for free, and if you like it, do me a solid and leave a review and buy the sequel! That’s a fun experiment that we’re doing. In addition to that, over the past six weeks we’ve been releasing the entire first book serially on Medium, which is a sort of new blogging platform. We broke the book up into 10 parts and we’ve been releasing each part along the way, so you can follow the story (one new part comes up a week). Right now, we’re about to release part 6, and by the end of the year the whole book will be available for free on Medium, forever.REEDSYExactly, and I think that most of the successful authors we s ee out there during the marketing. I can recall you interviewing Joanna Penn on a similar Hangout a few weeks ago; and I see Joanna at a lot of conferences and events. Basically, these conferences are a way for her to get her message across, let people know about her, her blog, her advice, etc. and she always seems to have fun doing it.So I think lots of authors see marketing as a hustle, when it should be seen as something to experiment and get creative with, just as you’re doing.ELIOTYes, I think Joanna does this phenomenally well: she’s found a niche where her message is also relevant, that’s why people want her to speak at those conferences. And authors can do that in different ways. Hugh Howey for example has been writing a lot about the publishing industry, as do a number of author authors. You’re going to attract different people by writing about different things.But you know, here’s an example of something fun: I was recently in Boulder to visit with FG Press, and we recorded a series of video interviews where I spend 20 minutes just talking to each member of their team about what they did to make the book a reality. I talked to their editorial director about the editorial process for the book, what it looked like behind the scenes, to the designer about typography and cover design, etc.And that second interview has an interesting story: for the cover design, it’s a top-down still-light photo of a laptop with a cappuccino, a book and a handgun on the table. It looks pretty cool, I’m really happy with it. That was our concept and FG Press actually did the photoshoot. They’re in Boulder, which is this nice little mountain town. So they got a gun, and went to the different coffee shops around the office, but none of the coffee shop owners would allow them inside with a gun! And that became a huge problem because they really wanted to have a nice ceramic cup with a cappuccino in it and a nice drawing in the foam†¦ So if they couldn’t bring the gun into the coffee shop, how could they bring the cappuccino in the cup to the gun, without the latte on top degrading?In the end they had to come up with this system where they had to have everything ready in their office to take the picture and then rush the cappuccino over there. So it’s cute, you know, it makes for a really interesting story.Also, they re-did the cover for Uncommon Stock: Version 1.0 as well. You’ll notice that it has these leaves in the background, there’s a knife and a backpack, and this burning paperwork. Well, that burning paperwork are real termsheets from Foundry Group that they actually issued to Mozaik, per that press release that we were mentioning.So they went outside, they were on the street in Boulder, collected leaves from the whole neighborhood, made this whole setup, and started burning the termsheets under the camera taking a time-lapse (see below). Obviously, people we re stopping, looking at that and asking what the hell they were doing†¦So the good thing with these little stories is that if you pick up the book, you’ll think (hopefully) â€Å"oh, that’s a nice cover†. And then you read it and you think â€Å"oh, that’s a cool book†. Well, if you liked the book it might be fun for you to know that background story, it’s like a â€Å"behind the scenes† for a DVD extra.Now, we’re going to be able to show these videos, and you could call that marketing, but it is certainly not how it felt! We didn’t feel like we were trying to sell something, we were just thinking: this is a funny story, let’s talk about it.REEDSYNo, absolutely. And I’ve heard of something similar that some authors do: they intentionally cut scenes from their book – often also because the scene wasn’t 100% necessary or relevant – and release that scene a few months after the bookâ €™s launch to keep readers engaged, which I think is very important.Now the great thing for you now is that for this second launch, you already have an established reader base, right? So how does that change things?ELIOTOh yes, there’s actually a number of dynamics that this changes and which should be very obvious but I haven’t really been thinking about. Like, in the beta process of writing the second book it felt very different from writing the first. Because when writing the first, nobody cares, it’s really just you†¦ When writing book 2, you feel more like you’re writing for an audience, because there are these people who’ve been leaving reviews on Amazon for the first one and are waiting for the second one.And that’s true on the launch end too. For example, here’s something that I think every author should do, especially if you’re writing a series: I went on Goodreads, a book review platform, and also on Amazon t o check the reviews of the first book. Now, on Goodreads, you can actually message the people who leave you a review. On Amazon, you can’t do that, but you can comment on their review. So I went through these, and for every reviewer who liked the book, I messaged or commented them and said: â€Å"thank you so much for sharing your thoughts on the book. As a writer, that really makes my day because I get feedback from people and it seems you got something out of the book so it’s really rewarding to know about it. If you’re interested, I’d like to thank you by offering you a free Advanced Review Copy (ARC) of the sequel.†Because these people have already proved that they’ve liked the first book enough to leave a review, so getting a direct message from the author offering you an early version of the sequel, that’s pretty awesome, right?And I was really shocked at the results. Our â€Å"conversion rate† (the number of people who r esponded to that) was extremely high. So I’m hoping, now that they have the ARC and have read it, that when the book comes out they’ll write another review and share it with their friends. Being able to do that is really something that makes the second launch different from the first one.REEDSYThanks for your time Eliot.

How to Choose a Grad School

How to Choose a Grad School What graduate programs will you apply to? Selecting a graduate school entails many considerations. Its not just a matter of determining your field of study - graduate programs in a given discipline may vary widely. Graduate programs differ in academics but also in training philosophies and emphases. In deciding where to apply, consider your own goals and directions as well as your resources. Consider the following: Basic DemographicsOnce you know your area of study and desired degree, the most basic considerations in selecting graduate programs to which to apply are location and cost. Many faculty will tell you to not be choosy about geographic location (and if you want the best shot of getting accepted you should apply far and wide) but remember that you will spend several years in graduate school. Be aware of your own preferences as you consider graduate programs. Program GoalsNot all graduate programs in a given area, like clinical psychology, for example, are the same. Programs often have different emphases and goals. Study program materials to learn about faculty and program priorities. Are students trained to produce theory or research? Are they trained for careers in academia or the real world? Are students encouraged to apply findings outside of academic contexts? This information is hard to come by and must be inferred by studying faculty interests and activities as well as examining the curriculum and requirements. Do you find the classes and curriculum interesting? FacultyWho are the faculty? What are their areas of expertise? Are they distinguished? Are they all about to retire? Do they publish with students? Can you see yourself working any of them, preferably more than one? There are many things to consider when choosing graduate programs to which to apply. It may seem time intensive and overwhelming, but putting in the time to carefully select graduate programs will make it easier later on when you are accepted and must decide where to attend that decision is much more challenging.

Gender Roles in Islam Essay Example | Topics and Well Written Essays - 1000 words

Gender Roles in Islam - Essay Example Specifically, this takes a closer look on how Islamic society treats its male and female members. This also analyzes how this tradition affects the new generation of males and females in particular. In Muslim societies women and men are expected to behave in accordance with social, cultural or religious codes. They have various reasons from doing so but what is most dominant is the fact that they want to make create a line separating men from women and that they want to distinguish between what is considered to be 'masculine' or 'feminine'. These gender roles are learned within a particular social and cultural context. More so, these gender roles are affected by factors such as education and economics (Armstrong 489). In practice, gender roles are often affecting women thereby adversely impeding their self determination in areas such as their socio-economic status, status within the family, health, life expectation, independence, freedom and even their rights (Armstrong 490). This clearly reflects the gender bias that is happening inside the Muslim communities. For them, women are still the weaker sex and males are the dominant ones. For them, women are essential for male for they should act as their partners and because they are essential for men, Muslim societies tolerate men from having numerous women (provided that men can financially support all his women and his offspring equally). For them, women are accessories to the male's harem and that the males are the ones who would ensure on the availability of food, shelter and other basic commodities, while the women should stay at home and manage what is being given by the males. For the Islam, women should not be in command the decision making is the sole responsibility of the males. In short, women in Islam, are often expected to be obedient wives and mothers remaining within the family environment, whereas men are expected to be protectors and caretakers of the family Although the Qur'an views women and men to be equal in human dignity, this spiritual or ethical equality has not been reflected in most Muslim laws. Like for example, women do not have equal rights to make independent decisions in relation to choice of marriage or even of their partners. Still, women are not the deciding factors when it comes to obtaining a divorce and custody of the children (Armstrong 489). The Reactions Now, there have been various reactions from the female side. Reformists and feminists have challenged women's lack of rights and lack of control over their own lives in Muslim Laws through the various techniques discussed in the section (Armstrong 494). Central to this challenge has been the reinterpretation of Qur'anic verses which seemingly privilege men over women and reinforce gender roles. Qur'an verse 4.34, which refers to men as 'guardians' (qawamun) (over women), has been used to justify gender roles. Likewise, this verse is used to give merit as the why men enjoy certain privilege over women. Reformist and feminist scholars have argued that the concept of guardianship has formed the basis of particular "gendered roles" in Muslim societies (Denny 494). Scholars have also explored how verse 4.34 has been interpreted and used to limit women's autonomy, freedom of movement and access to economic opportunities and independence. They found out that the concept of 'guardianship' actually only meant to ensure that a woman who is bearing

Native Americans Assignment Example | Topics and Well Written Essays - 250 words

Native Americans - Assignment Example Albanese (36) explains that Native Americans have responded positively to other religions assimilating some foreign practices, integrating religions, or conversion to new religion. Any of the three actions demonstrated compatibility, in either principles or beliefs, between Native American religions and religions among immigrant groups, and therefore suggests possible religious effects on the immigrant groups. Commonalities within the native religions, that distinguished them from foreign religions is another aspect that establishes the traditional religions as a microcosm for other religious adaptations. Even in their interactions with other religions, the native religions have sustained their identity, with peyote religion as an example (Albanese 37), and this shows that immigrant groups would monitor religious interactions for sustainability of their respective religious identities. Identity aspect of commonalities within religion would influence religions to establish distinct values for sustainability among other religions. Existence of relationship with a supreme authority, which is common among the Native American religions and other religions such as Christianity (Albanese 23- 25), is another illustration of the native religions as a basis for understanding possible religious adaptations among immigrant groups. The groups’ changes in religion would therefore be limited to such relationships with supernatural beings. Existence of distinct practices and beliefs among the native religions and foreign religions, together with compatibility into systematic religious interactions for sustaining religious identity are therefore microcosm for understanding religious adaptations of immigrant

Family meals Essay Example for Free

Family meals Essay The article present the issue of meals from a good perspective: it identifies that some families eat together and others do not. It states from researches that studies carried out on families that eat together on the same table are more likely to produce positive health results than others who do not: such positive health factors are enumerated in each paragraph. It states that such family meals make it easier to control diet, amount and quality. It promotes communication about nutrition; it helps to regulate the type of food consumed. Besides it is a good forum for socialization among the family members, and even visitors.   It provides the ‘opportunity to eat better’ and also the ‘chance to connect’. The latter helps to understand each other better, find about current issues in the lives of members, and even teaches the children cooking and eating etiquettes.   It concludes with a profound statement:   Family meals arent just about food, theyre about family. I am particularly interested in the type of meal that can earn the tag ‘family meal’. And really, it is worth remembering that meals can also be a time to get together with family members. For parents that do not have time for their children, this may not possible but for others who have such opportunity, I strongly believe it is a very good idea: it creates a forum for me to learn how to cook, how to serve and how to eat especially when it involves others. If I have anything bothering my mind, I can share it there. If I also notice something about my siblings, friends, visitors, other extended family members, I can bring it and the challenge/burden can be shared. It is also a good forum to celebrate any achievement. I like the idea of family meals because it helps to strengthen families and build loving homes. There is no doubt that if we can adopt this kind of idea all over the country, things would change, families are likely to become more stable and children will live in conducive happy homes. I think that the topic was presented in a good and lively way. It has information from researches and experts in the food. After going through the article, you’d have read through an unusual topic that makes a lot of sense. It starts with a description of meal times, connects to the advantages of family means and ends with the obstacle to achieving the concept. I am also concerned about this noble idea can be implemented in this kind of age, when everyone appears to be in a hurry chasing the wild wind. Is it really practicable in this jet age? Are there other means of achieving same socialization outside meals times? REFERENCE Family meals. http://www.cnn.com/2008/HEALTH/family/11/07/cl.family.meals/index.html

Cure for Axillary Hyperhydrosis Essay -- Sweat Sweating Botox Treatmen

Cure for Axillary Hyperhydrosis Sweating is a natural process for all animals. Broadly speaking, we sweat so that our brains do not overheat. The brain can easily overheat if the temperature rises too high because it consumes a very large amount (twenty percent) of our metabolic energy. The brain and temperature relationship is extremely sensitive because it has been studied that brain damage is apparent if the brain temperature is raised to 106 degrees Fahrenheit. Therefore, in order for the brain to not reach this temperature, there must be a system that moderates the temperature—this cooling system is commonly referred to as sweating. When humans sweat, the surface of their skin is cooled, and the skin is then able to cool the blood headed to the brain. The sweat glands are in charge of carrying out this important system. There are two components to the sweat glands: the apocrine glands and the eccrine glands. The apocrine glands contribute the odor component to sweat and are associated with hair follicles, and the eccrine glands are the actual glands responsible for the secretion of sweat on the skin to lower the body temperature. (http://home.flash.net/~mortongr/sweat.htm) Dr. Richard G. Glogau explained that: â€Å"Eccrine sweat evaporates on the surface of the skin and effects a transfer of heat, primarily by direct conduction from the vascular supply to the skin. Sweating can reach volumes measured in liters per hour,† (1998, p.817). Between two and four million of these glands are found deep in the skin of the palms of hands, in the soles of feet and under the axillary skin. (Glogau, 1998) These glands secrete a very dilute solution of urea and lactic acid (Odderson, 1998). http://www.hyperhidrosi... ...perhidrosis with Botulinum Toxin. Aesthetic Plastic Surgery, 24, 280-2. Heckmann, M., Breit, S., Ceballos-Baumann, A., Schaller, M., & Plewig, G. (1999). Side-controlled Intradermal Injection of Botulinum Toxin A in Recalcitrant Axillary Hyperhidrosis. J Am Acad Dermatol, 41, 987-90. Naumann, M. et al. (1998). Focal Hyperhidrosis: Effective Treatment With Intracutaneous Botulinum Toxin. Archives of Dermatology, 134, 301-4. Odderson, Ib R. (1998). Axillary Hyperhidrosis: Treatment With Botulinum Toxin A. Arch Phys Med Rehabil, 79, 350-2. Odderson, I.R. (1998). Hyperhidrosis Treated by Botulinum A Exotoxin. Dermatol Surg, 24, 1237-41. Schnider, P. et al. (1999). A Randomized, Double-blind, Placebo-Controlled trial of Botulinum A Toxin for Severe Axillary Hyperhidrosis. British Journal of Dermatology, 140, 677-80.

Political marketing Essay

The cost of political marketing has been continually on the rise as campaigns grow to be more elaborate and extensive. The cost of advertising alone can cost a national candidate tens of millions of dollars, with local state candidates not lagging behind such figure. This amount is for commercials alone; added expenditures are surveys, exit polls, campaign paraphernalia, and countless other ‘necessary’ expenses. This, I believe, is both good and bad for democracy, but if I were forced to make a choice, I would advocate for election spending regulation, as an unchecked system can threaten our quality of democracy. The advantage of the limitless campaign spending is that it is in line with the democratic principle of unregulated participation. If more people and companies opt to support a candidate, then it is clearly a sign that such candidate is the preferred representative of the populace. In addition, the advantage of the incumbent, which is deemed to be at 15%, can prove to be an obstacle difficult to surpass for challengers who would start in the political field with marginal popularity and limited funds. Also, limiting campaign spending to promote democracy may be in itself paradoxical as the very act or regulation can be argued to violate certain democratic values, like free choice and participation. The clear disadvantage of unchecked campaign and political marketing spending is that it can lead to corruption of candidate and possible electoral victors. Big businesses and corporations would naturally expect payback for their contributions; hence the winning official would be in political debt at the very start of his tenure. Also, it does not promote a level playing field, where the most financially resourceful or those with their own money can have an unfair advantage over new players, who possibly are more qualified. The idea of democracy is equality of opportunities, and regulation does not mean that it is essentially undemocratic; in fact, campaign regulation promotes the values of fair competition and effective representation. Therefore, I support regulation of campaign spending.